Description: A purported AI-generated video reportedly circulated on social media depicting consumer adviser Clark Howard endorsing an auto-insurance quote tool. A viewer reportedly said she believed it was real and warned others after a similar site led to an alleged flood of unsolicited calls without better rates.
Entities
View all entitiesAlleged: Unknown deepfake technology developers and Unknown voice cloning technology developers developed an AI system deployed by Unknown scammers and Unknown scammers impersonating Clark Howard, which harmed Clark Howard , General public , Epistemic integrity , Consumers , Consumers seeking auto insurance and Dianne Milton.
Alleged implicated AI systems: Unknown deepfake technology and Social media platforms
Incident Stats
Incident ID
1371
Report Count
1
Incident Date
2026-01-09
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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ATLANTA — AI-created deepfakes are being posted on social media in an effort to sell products.
In the video, Howard appeared to be selling insurance.
“Zero fees, zero catch. You just answer a few questions about your car, and it pulls your …
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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