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AI Incident Database

Artificial intelligence is being used to fabricate videos of well-known figures in Kosovo and Albania -- journalists, doctors, and artists -- falsely portraying them as promoters of "miracle cures" and unlicensed medical products.

In December 2025, the logo of Radio Television of Kosovo (RTK) was misused as well as the image of news presenter and journalist Gëzim Bimbashi through artificial intelligence to create a fake video, in which he presents a story that a student had allegedly discovered a formula for curing joint diseases.

Contacted by Krypometer, a fact-checking platform on Kallxo.com, Bimbashi stated that the voice used in the video was not his and that RTK had never broadcast such a report.

"A fake video is circulating on social media, where my image and voice were taken from RTK's news editions and manipulated through artificial intelligence. I categorically deny this material. I have never read or promoted anything like that," he said.

Bimbashi warned that "AI-generated disinformation poses a serious risk to journalists, presenters and other public figures -- a phenomenon that the media must address urgently, as negligence can have serious consequences for anyone with influence in society."

The abuse of public figures is not unique to Kosovo; in Albania, renowned journalist and moderator Blendi Fevziu was targeted through a doctored video promoting unlicensed products.

The doctored footage featured Fevziu, moderator of the Opinion show, presenting a technique that allegedly restored vision within seven days and claiming that doctors had hidden this "solution" from the public.

The video also claimed that Fevziu was interviewing neurosurgeon Mentor Petrela. However, Petrela's specialization is neurosurgery, not ophthalmology. When contacted by Krypometer, both Fevziu and Petrela denied the allegations, while the latter stated that he had reported the case to the police.

On 28.01.2026, Fevziu publicly rejected these claims at the beginning of a new episode of "Opinion", emphasizing that social networks are a source of great information chaos.

"On social networks you find all kinds of unlicensed nutritionists who tell you what to consume and what not to consume, or harmful diets without a medical prescription, which can endanger your health. I have no connection with medicine; what you see is mainly a product of artificial intelligence," he said.

According to Krypometer data, in the period January 2025 -- January 2026 it identified over 220 articles that contained fake news in the medical field. Of these, 83 articles (37%) resulted were generated with artificial intelligence. Many of them involved fictitious “doctors” or real doctors whose identities and specializations had been changed to fit the false narratives.

Krypometer also documented cases of misuse of the logos of major television stations in Kosovo and Albania, including KTV, Top Channel and TV Klan, in order to increase the credibility of the fraudulent content.

Clinical pharmacist Astrit Haxhijaha warned that such products are often sold online at prices two to three times higher than in pharmacies.

"Medicines should be purchased at pharmacies because they are safer, cheaper, professionally recommended and subject to institutional supervision. Most products sold online are not subject to proper control," he said.

Endocrinologist Ilir Alimehmeti also faced the misuse of his image to promote anti-parasite products. He was attributed with fabricated statements, which he denied, calling on institutions to "act against fraud."

Weight loss products have also been falsely promoted through manipulated or AI-generated images of popular Albanian artists, including Shyhrete Behluli, Remzie Osmani, and Adelina Ismaili. In some cases, previous interviews have been edited and taken out of context to create the impression that the artists were promoting certain products or claiming to have been cured thanks to them.

Legal Gaps and Implementation Challenges

Virtyte Krasniqi from the Agency for Medical Products and Devices said that according to the law, advertising of medicines is prohibited in Kosovo, with the exception of medicines that are available without a medical prescription (such as paracetamol, etc.), which can only be advertised after receiving approval from the Agency.

"The sale of medicines online is also prohibited by law. As for supplements that are advertised as curing diseases, this is illegal. The agency currently does not have full competence to ban these advertisements in the media, so we are waiting for new legislation that will specifically regulate the field of food supplements," Krasniqi said.

Recently, Krypometer identified a fabricated article in the style of WebMD, which claimed that artificial intelligence in Kosovo had created a medicine that cured 118 chronic diseases -- a claim that health experts consider impossible, noting that there is no single medicine that treats such a wide range of diseases.

Identifying the people behind the fake pages remains a challenge.

Benjamin Kolenovic of Groëzillas Academy explained that monetization through Meta platforms is limited for businesses operating from Kosovo.

“As an alternative solution, operators use virtual machines that connect to computers in other countries, such as the United States, making it appear as if the activity is coming from abroad,” he said.

According to Kosovo Customs, the import of supplements increased in 2025 compared to 2024. Spokesperson Adriatik Stavileci announced that the total value of imports increased from 77 million euros in 2024 to 86 million euros in 2025.

“There are many factors that influence this increase. Of course, marketing, price increases and the expansion of the offer have also contributed,” Stavileci said.

Meanwhile, the European Commission’s 2025 Progress Report for Kosovo noted a lack of progress in aligning legislation on patients’ rights in cross-border healthcare, medicinal products and health technology assessment. The report also highlighted the need for stricter control of antibiotic prescribing, with a view to addressing antimicrobial resistance.

This article was originally published in Prishtina Insight.

Reddit users are being targeted by a growing wave of sponsored scam ads impersonating major news organizations, including the BBC, the Financial Times, and The Guardian, according to new findings from Bitdefender Labs.

The campaign promotes fake AI-powered investment platforms such as Wencoin STX, Warrior Coin AI, and Nevo Coin, using fabricated celebrity endorsements, cloned news websites, fake interviews, and invented financial success stories to lure victims into depositing money.

Key takeaways

• Scammers impersonate trusted media brands such as the BBC, Financial Times,

During the period 22--27 December 2025, media and social networks in Kosovo faced a significant intensification of misinformation, where fake news and distortion of facts took a central role, especially in content related to the early parliamentary elections.

During this period, fake news was mainly spread on Facebook, through unofficial pages and accounts such as "Luftari Spartak", "Podujeva Sot", "Çelësi i Suksesit", "Prishtina Online", "Shadervani" and "Gazeta Premium". Thematically, the misinformation focused on the parliamentary elections, including false claims of political support from

In 2021, a unit of healthcare giant Johnson & Johnson announced "a leap forward": It had added artificial intelligence to a medical device used to treat chronic sinusitis, an inflammation of the sinuses. Acclarent said the software for its TruDi Navigation System would now use a machine-learning algorithm to assist ear, nose and throat specialists in surgeries.

The device had already been on the market for about three years. Until then, the U.S. Food and Drug Administration had received unconfirmed reports of seven instances in which the device malfunctioned and another report of a patient in

In 2021, a unit of healthcare giant Johnson & Johnson announced "a leap forward": It had added artificial intelligence to a medical device used to treat chronic sinusitis, an inflammation of the sinuses. Acclarent said the software for its TruDi Navigation System would now use a machine-learning algorithm to assist ear, nose and throat specialists in surgeries.

The device had already been on the market for about three years. Until then, the U.S. Food and Drug Administration had received unconfirmed reports of seven instances in which the device malfunctioned and another report of a patient in