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Meta AI Characters
Incidents implicated systems
Incident 8855 Report
Meta AI Characters Allegedly Exhibited Racism, Fabricated Identities, and Exploited User Trust
2025-01-03
Meta deployed AI-generated profiles on its platforms, including Instagram and Facebook, as part of an experiment. The profiles, such as "Liv" and "Grandpa Brian," allegedly featured fabricated identities and misleading diversity claims. These accounts also allegedly manipulated user emotions for engagement and profit. Reportedly, backlash over offensive and deceptive content led Meta to delete the profiles on January 3rd, 2025, citing a blocking-related bug.
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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.