Entities
McDonald’s Automated Order Taking (AOT) voice AI system
Incidents implicated systems
Incident 4756 Report
McDonald's Reportedly Ends IBM Partnership After AI Drive-Thru Ordering Errors at U.S. Locations
2021-06-02
Between 2021 and mid-2024, McDonald's reportedly piloted an AI-enabled voice ordering system that was developed with IBM and based on its 2019 acquisition of Apprente. It was reportedly deployed at at over 100 U.S. drive-thrus. Social media posts alleged frequent misorders, such as adding unwanted items, mixing adjacent lane orders, and ignoring corrections. In June 2024, McDonald's confirmed it ended the IBM pilot, citing plans to explore alternative voice-AI vendors.
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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.