Jonathan Shaw
Incidents Harmed By
Incident 8801 Report
Scammers Reportedly Using Deepfakes of Health Experts and Public Figures in Australia to Sell Health Supplements and Give Harmful Advice
2024-12-09
Scammers are reportedly harnessing AI-generated deepfakes of health experts and public figures in Australia in order to sell health supplements and give harmful health advice. Among the reported cases, deepfake videos are alleged to have falsely depicted Jonathan Shaw and Karl Stefanovic endorsing "Glyco Balance" for diabetes management, while Karl Kruszelnicki reportedly was falsely shown promoting blood pressure pills.
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Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
2025-05-21
According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias branding.
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