Financial Times
Incidents Harmed By
Incident 11132 Report
Financial Times Journalist Martin Wolf Reports AI-Generated Investment Scam Using His Likeness on Instagram and Facebook
2025-03-09
Beginning in March 2025, purported deepfakes impersonating Financial Times columnist Martin Wolf were distributed via ads on Facebook and Instagram, promoting an alleged fraudulent investment group. Despite repeated takedowns, the ads have reportedly persisted under new accounts. Meta data reportedly showed at least 1,700 ads reached over 970,000 users in the EU alone. The impersonations allegedly used AI-generated visuals and voice clones to mimic Wolf's likeness and mislead users.
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Reddit Scam Ads Reportedly Used Deepfake News Segments and Cloned Media Sites to Promote Allegedly Fake AI Investment Platforms
2026-06-04
Sponsored Reddit ads reportedly impersonated the BBC, Financial Times, and The Guardian to promote purportedly fake AI investment platforms including Wencoin STX, Warrior Coin AI, and Nevo Coin. The campaign allegedly dressed the scam as legitimate financial journalism, using cloned publisher pages and deepfake-style news footage to pressure users into sharing contact details and making deposits.
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