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Incident 917: Alleged Deepfake of Whoopi Goldberg Used in Fake Weight-Loss Supplement Ads on Instagram

Description: Whoopi Goldberg warned viewers of The View about an AI-generated scam using her likeness to promote fraudulent weight-loss products on Instagram. Goldberg stated that she had no involvement with the ads, which falsely depicted her endorsing harmful supplements.

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The OECD AI Incidents and Hazards Monitor (AIM) automatically collects and classifies AI-related incidents and hazards in real time from reputable news sources worldwide.
 

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Alleged: Unknown deepfake technology developers developed an AI system deployed by Unknown scammers impersonating Whoopi Goldberg, which harmed Whoopi Goldberg , Fans of Whoopi Goldberg , Consumers misled by fraudulent ads and General public.
Alleged implicated AI systems: Unknown deepfake apps and Instagram advertising platform

Incident Stats

Incident ID
917
Report Count
1
Incident Date
2025-02-05
Editors
Daniel Atherton

Incident Reports

Reports Timeline

+1
Whoopi Goldberg halts The View to warn audience about AI scam using her image: 'Do not indulge'
Whoopi Goldberg halts The View to warn audience about AI scam using her image: 'Do not indulge'

Whoopi Goldberg halts The View to warn audience about AI scam using her image: 'Do not indulge'

ew.com

Whoopi Goldberg halts The View to warn audience about AI scam using her image: 'Do not indulge'
ew.com · 2025

The Whoopi Goldberg War Room™ has detected a new international threat: Cyber terrorists using the actress' image to hawk faulty weight-loss supplements!

Following historic battles with the creators of the Diablo video game franchise, an arm…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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