Skip to Content
logologo
AI Incident Database
Open TwitterOpen RSS FeedOpen FacebookOpen LinkedInOpen GitHub
Open Menu
Discover
Submit
  • Welcome to the AIID
  • Discover Incidents
  • Spatial View
  • Table View
  • List view
  • Entities
  • Taxonomies
  • Submit Incident Reports
  • Submission Leaderboard
  • Blog
  • AI News Digest
  • Risk Checklists
  • Random Incident
  • Sign Up
Collapse
Discover
Submit
  • Welcome to the AIID
  • Discover Incidents
  • Spatial View
  • Table View
  • List view
  • Entities
  • Taxonomies
  • Submit Incident Reports
  • Submission Leaderboard
  • Blog
  • AI News Digest
  • Risk Checklists
  • Random Incident
  • Sign Up
Collapse

Incident 880: Scammers Reportedly Using Deepfakes of Health Experts and Public Figures in Australia to Sell Health Supplements and Give Harmful Advice

Description: Scammers are reportedly harnessing AI-generated deepfakes of health experts and public figures in Australia in order to sell health supplements and give harmful health advice. Among the reported cases, deepfake videos are alleged to have falsely depicted Jonathan Shaw and Karl Stefanovic endorsing "Glyco Balance" for diabetes management, while Karl Kruszelnicki reportedly was falsely shown promoting blood pressure pills.
Editor Notes: Reconstructing the timeline of events: (1) November 2023: A fabricated interview transcript, allegedly attributed to Prof. Jonathan Shaw, is published online. The transcript reportedly claims he endorsed "Glyco Balance" as a breakthrough treatment for type 2 diabetes, and (2) AI-generated videos allegedly featuring Shaw and television host Karl Stefanovic appear on Facebook, promoting "Glyco Balance" with claims that reportedly misrepresent the effectiveness of the supplement and criticize established medications like metformin. (3) Earlier in 2024: Similar AI technology is reportedly used to create deepfake videos of Dr. Karl Kruszelnicki endorsing unproven blood pressure medications. These ads are widely circulated on Facebook and Instagram. (4) November 29, 2024: Meta removes the deepfake video of Shaw following a complaint from the Baker Institute. The removal reportedly required the filing of an intellectual property infringement claim. (5) December 9, 2024: The Australian Broadcasting Corporation publishes a report detailing these incidents.

Tools

New ReportNew ReportNew ResponseNew ResponseDiscoverDiscoverView HistoryView History

Entities

View all entities
Alleged: Unknown deepfake technology developer developed an AI system deployed by scammers, which harmed Jonathan Shaw , Karl Stefanovic , Karl Kruszelnicki , Diabetes patients and General public.
Alleged implicated AI system: Unknown deepfake app

Incident Stats

Incident ID
880
Report Count
1
Incident Date
2024-12-09
Editors
Daniel Atherton
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

4.3. Fraud, scams, and targeted manipulation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Malicious Actors & Misuse

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

+1
Scammers using AI-generated videos of doctors to peddle supplements and harmful health advice - ABC News
Scammers using AI-generated videos of doctors to peddle supplements and harmful health advice - ABC News

Scammers using AI-generated videos of doctors to peddle supplements and harmful health advice - ABC News

abc.net.au

Scammers using AI-generated videos of doctors to peddle supplements and harmful health advice - ABC News
abc.net.au · 2024

A leading diabetes expert has been forced to reassure his patients they're on the right medication after they saw an AI-generated video of him describing people who prescribe the drug as "idiots".

Jonathan Shaw, deputy director of the Baker…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

Similar Incidents

By textual similarity

Did our AI mess up? Flag the unrelated incidents

Australian Automated Debt Assessment System Issued False Notices to Thousands

Australian Automated Debt Assessment System Issued False Notices to Thousands

Jul 2015 · 39 reports
Defamation via AutoComplete

Defamation via AutoComplete

Apr 2011 · 28 reports
Passport checker Detects Asian man's Eyes as Closed

Passport checker Detects Asian man's Eyes as Closed

Dec 2016 · 22 reports
Previous IncidentNext Incident

Similar Incidents

By textual similarity

Did our AI mess up? Flag the unrelated incidents

Australian Automated Debt Assessment System Issued False Notices to Thousands

Australian Automated Debt Assessment System Issued False Notices to Thousands

Jul 2015 · 39 reports
Defamation via AutoComplete

Defamation via AutoComplete

Apr 2011 · 28 reports
Passport checker Detects Asian man's Eyes as Closed

Passport checker Detects Asian man's Eyes as Closed

Dec 2016 · 22 reports

Research

  • Defining an “AI Incident”
  • Defining an “AI Incident Response”
  • Database Roadmap
  • Related Work
  • Download Complete Database

Project and Community

  • About
  • Contact and Follow
  • Apps and Summaries
  • Editor’s Guide

Incidents

  • All Incidents in List Form
  • Flagged Incidents
  • Submission Queue
  • Classifications View
  • Taxonomies

2024 - AI Incident Database

  • Terms of use
  • Privacy Policy
  • Open twitterOpen githubOpen rssOpen facebookOpen linkedin
  • ecd56df