Incident 191: Korean Internet Portal Giant Naver Manipulated Shopping and Video Search Algorithms to Favor In-House Services

Description: The Korean Fair Trade Commission (FTC) imposed a 26.7B KRW on Naver for manipulating shopping and video search algorithms, favoring its own online shopping business to boost its market share.


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Alleged: Naver developed and deployed an AI system, which harmed Naver customers.

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Sean McGregor, Khoa Lam

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A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.