Description: Italian media reported that scammers purportedly used AI to create fake social media profiles and a video impersonating Mediaset journalist Safiria Leccese, using her image and footage associated with her political-interview program Super Partes to promote a personal loan. Leccese said several people were deceived within an hour. After she contacted postal police, two additional fake profiles using her image were reportedly found and blocked.
Entities
View all entitiesAlleged: Deepfake technology developers and Voice cloning technology developers developed an AI system deployed by Scammers, which harmed Safiria Leccese , Privacy , Mediaset and Epistemic integrity.
Alleged implicated AI systems: Social media platforms , Deepfake technology and Voice cloning technology
Incident Stats
Incident ID
1508
Report Count
2
Incident Date
2026-05-31
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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Safiria Leccese is still struggling to accept that she's been caught in a scam. One of Mediaset's most popular female personalities appeared in a video shared online, offering an "easy" personal loan from her studio on Super Partes—the poli…
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Artificial Intelligence has struck her as well. Safiria Leccese has also fallen victim to a scam---one that involved her personally, without her knowledge. She is mortified about it. In an interview with the weekly magazine Nuovo, the Media…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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