Description: A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.
Editor Notes: Timeline notes: This incident appears to have been first reported on 08/12/2025. The incident ID was created 03/14/2026.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Prozenith , Scammers and Unknown advertisers, which harmed Lisa Swearingen , Oprah Winfrey , People seeking medical advice , People seeking weight loss supplements and Epistemic integrity.
Alleged implicated AI systems: Social media platforms , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
Loading...
EAGLE MOUNTAIN --- Lisa Swearingen ordered several bottles of pills that were touted as a science-backed method of weight loss.
"There are four ingredients in this," Swearingen said the advertising told her. "Himalayan pink salt, quercetin,…
Loading...
SALT LAKE CITY --- AI deepfakes have become a blight on social media and the internet. Just about every celebrity imaginable has been targeted. And now, that includes members of Team USA.
"In the case of Olympians, there's so much video foo…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
Seen something similar?