Description: In the UK, purported deepfake videos reportedly impersonated Professor David Taylor-Robinson and other health experts on TikTok and other platforms to promote supplements linked to Wellness Nest. The videos allegedly altered real footage and cloned voices to spread misleading medical claims about menopause, misuse identifiable individuals' likenesses, and expose viewers seeking health advice to health misinformation and deceptive marketing.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers and Scammers impersonating David Taylor-Robinson, which harmed David Taylor-Robinson , Epistemic integrity , Women seeking menopause advice and People seeking medical advice.
Alleged implicated AI systems: TikTok , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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TikTok and other social media platforms are hosting AI-generated deepfake videos of doctors whose words have been manipulated to help sell supplements and spread health misinformation.
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A new investigation highlights a growing public health threat: AI-generated deepfake videos impersonating real doctors to spread health misinformation and sell unproven supplements on social media. Factcheckers uncovered hundreds of manipul…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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