Description: A filmmaker reportedly used ByteDance's AI video tool Seedance 2.0 to create and post a purportedly realistic clip depicting Tom Cruise fighting Brad Pitt, which then circulated widely online. Industry groups and studios publicly alleged the tool enables unauthorized use of copyrighted material and performers' likeness, and at least one studio reportedly sent a cease-and-desist letter. ByteDance said it respects IP and would strengthen safeguards.
Entities
View all entitiesAlleged: ByteDance developed an AI system deployed by ByteDance and Ruairi Robinson, which harmed Tom Cruise , Brad Pitt , Actors , Film industry and Epistemic integrity.
Alleged implicated AI system: Seedance 2.0
Incident Stats
Incident ID
1377
Report Count
3
Incident Date
2026-02-13
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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It took only a 15-second clip of Tom Cruise and Brad Pitt duking it out on a crumbling rooftop at twilight to draw swift outrage, and sizable fear, from Hollywood over the last few days.
The widely circulated video was created by the Irish …
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Brad Pitt and Tom Cruise's likenesses are at the center of the latest controversial use of AI in the film industry.
The AI video tool Seedance and its parent company ByteDance (which also owns TikTok outside of the United States) have recei…
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The Irish director behind a viral AI clip of Tom Cruise and Brad Pitt grappling over the death of Jeffrey Epstein says he made it "as a dumb joke" --- but concedes it landed like a warning shot across Hollywood's bows.
Ruairi Robinson, a Du…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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