Description: Western Australia's Consumer Protection commissioner warned of a scam using a purported AI-generated deepfake of Premier Roger Cook to promote a fraudulent investment scheme in a YouTube pop-up ad. The manipulated video reportedly uses less than 10 seconds of real footage and voice and falsely depicts Cook endorsing "low investment, high return" opportunities. Cook called the scam "very scary," while regulators urged platforms to act on AI-driven frauds.
Entities
View all entitiesAlleged: Unknown deepfake technology developer and Unknown voice cloning technology developer developed an AI system deployed by Unknown scammers , Unknown fraudsters and Unknown scammers impersonating Roger Cook, which harmed Roger Cook , General public , General public of Australia , General public of Western Australia , Australian investors , Epistemic integrity and Truth.
Alleged implicated AI systems: Unknown deepfake technology , Unknown voice cloning technology and YouTube
Incident Stats
Incident ID
1261
Report Count
1
Incident Date
2025-11-08
Editors
Daniel Atherton
Incident Reports
Reports Timeline
Loading...
Western Australia's consumer watchdog has issued a warning over an investment scam using a deepfake AI video of the Premier Roger Cook endorsing the scheme, amid concerns many similar scams are "impossible" to discern.
The pop-up video adve…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
Seen something similar?
Similar Incidents
Did our AI mess up? Flag the unrelated incidents
Similar Incidents
Did our AI mess up? Flag the unrelated incidents