Description: A June 2025 Swedish police warning reported that fraudsters used purportedly AI-generated deepfake videos of well-known doctors, including Anders Tegnell and Agnes Wold, in social media ads promoting fake health products. Victims were allegedly lured to fraudulent sites where card details were stolen and large unauthorized charges were made. The scams, which reportedly began in late May 2025, prompted multiple complaints from both impersonated physicians and defrauded consumers.
Editor Notes: Timeline notes: The alleged scams began circulating sometime in late May 2025 with the Swedish police issuing a warning on 06/09/2025, which is the date taken for this incident ID. The ID was added to the AI Incident Database on 10/21/2025.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Unknown scammers impersonating Anders Tegnell , Unknown scammers impersonating Agnes Wold and Scammers, which harmed General public of Sweden , General public , Consumers misled by fraudulent ads , Anders Tegnell and Agnes Wold.
Alleged implicated AI systems: Social media , Facebook , Meta , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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Polisen Stockholms län, Stockholm County Police post-incident response
Several reports of AI fraud in social media
Fraudsters use AI to imitate real people in videos on social media. In the next step, the users' card details are stolen.
Since the end of May, the police in the Stockholm region have received sev…
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It was in May that the emails started to arrive, both to herself and to the SR program “Ask Agnes Wold”, where the doctor and the professor dissect health myths.
“Is it true what you say about vascular cleansing? Can I stop taking my medica…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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