Description: A purported AI-generated deepfake video circulated online falsely depicting UK Conservative MP George Freeman announcing his defection to the Reform UK party. The fabricated clip, which mimicked Freeman’s likeness and voice without his knowledge or consent, included statements critical of the Conservatives and was widely shared on social media. Freeman denounced the video as disinformation, reported it to police, and warned that such synthetic media pose serious risks to democratic processes.
Entities
View all entitiesAlleged: Unknown deepfake technology developers and Unknown voice cloning technology developers developed an AI system deployed by Unknown actor impersonating George Freeman, which harmed George Freeman , Conservative Party (UK) , Epistemic integrity , Truth and Democracy.
Alleged implicated AI systems: Unknown deepfake technology , Unknown voice cloning technology , Facebook and Social media
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.1. Disinformation, surveillance, and influence at scale
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
Loading...
Owen Sennitt post-incident response
A Tory MP says he has reported a deepfake video depicting him announcing he had joined Reform UK to the police.
George Freeman said he remained "the Conservative MP for Mid Norfolk and have no intention of joining Reform or any other party"…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
Seen something similar?
Similar Incidents
Did our AI mess up? Flag the unrelated incidents
Similar Incidents
Did our AI mess up? Flag the unrelated incidents