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Incident 1102: Purported Deepfake Featuring Dr. Rinki Murphy and Jack Tame Reportedly Used to Promote Diabetes Scam in New Zealand

Description: A purported AI-generated deepfake video reportedly impersonated Auckland University diabetes expert Dr. Rinki Murphy, depicting her in a TVNZ interview with journalist Jack Tame promoting a fake diabetes cure. The alleged scam video circulated on social media in April–June 2025, prompting concern that New Zealanders were deceived into stopping prescribed medications. Despite reporting the incident, new variants of the video reportedly continued to emerge.

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Alleged: Unknown deepfake technology developer and Unknown voice cloning technology developer developed an AI system deployed by Unknown scammers and Unknown fraudsters, which harmed Rinki Murphy , Jack Tame , Diabetes patients , Diabetes patients in New Zealand and General public of New Zealand.
Alleged implicated AI systems: Unknown deepfake technology and Unknown voice cloning technology

Incident Stats

Incident ID
1102
Report Count
2
Incident Date
2025-04-30
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceDeepfake video of Jack Tame targets people with diabetesNZ doctor’s image stolen for ‘deepfake’ diabetes scam
Deepfake video of Jack Tame targets people with diabetes

Deepfake video of Jack Tame targets people with diabetes

1news.co.nz

NZ doctor’s image stolen for ‘deepfake’ diabetes scam

NZ doctor’s image stolen for ‘deepfake’ diabetes scam

thepost.co.nz

Deepfake video of Jack Tame targets people with diabetes
1news.co.nz · 2025

The clip, posted online and shared on social media, purported to show the TVNZ presenter and Professor Rinki Murphy discussing a supposed medical breakthrough.

"I feel horrified that I would be saying these sorts of things and people would …

NZ doctor’s image stolen for ‘deepfake’ diabetes scam
thepost.co.nz · 2025

An AI-generated scam video featuring journalist Jack Tame and Auckland University diabetes expert Rinki Murphy is circulating online, conning Kiwis into dropping their medication and purchasing fake products.

After seeing the video, which s…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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