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Entities

Unidentified actors linked to Vellec Group NZ Ltd

Incidents involved as Deployer

Incident 10761 Report
Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

2025-05-21

According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias branding.

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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
 

Entity

Unidentified actors linked to Healthy Life Choices NZ Ltd

Incidents involved as Deployer
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Unidentified actors linked to Apex United Pty Ltd

Incidents involved as Deployer
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Unknown voice cloning technology developer

Incidents involved as Developer
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Unknown deepfake technology developer

Incidents involved as Developer
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Rebel Wilson

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Public trust in medical guidance

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Norman Swan

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Jonathan Shaw

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

General public of Australia

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Australians with chronic health problems

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Adele

Incidents Harmed By
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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Entity

Unknown voice cloning technology

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Unknown deepfake technology

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Scam-linked e-commerce platforms for Glyco Balance and Keto Flow + ACV

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Meta advertising and content distribution infrastructure

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Instagram

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Facebook

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

More
Entity

Affiliate redirect and auto-debit subscription systems used in scam marketing

Incidents implicated systems
  • Incident 1076
    1 Report

    Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns

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