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Entities

Target pregnancy prediction algorithm

Incidents implicated systems

Incident 1703 Report
Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

2003-06-01

Target recommended maternity-related items to a family in Atlanta via ads, allegedly predicting their teenage daughter’s pregnancy before her father did, although critics have called into question the predictability of the algorithm and the authenticity of its claims.

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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
 

Entity

Target

Incidents involved as both Developer and Deployer
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

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Entity

Target customers

Incidents Harmed By
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More
Entity

Privacy

Incidents Harmed By
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More
Entity

Biometric data subjects

Incidents Harmed By
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More
Entity

Consumers

Incidents Harmed By
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More
Entity

Predictive consumer analytics systems

Incidents implicated systems
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More
Entity

Consumer profiling systems

Incidents implicated systems
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More
Entity

Behavioral advertising systems

Incidents implicated systems
  • Incident 170
    3 Reports

    Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm

More

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