Target customers

Incidents Harmed By

Incident 1703 Reports
Target Suggested Maternity-Related Advertisements to a Teenage Girl's Home, Allegedly Correctly Predicting Her Pregnancy via Algorithm


Target recommended maternity-related items to a family in Atlanta via ads, allegedly predicting their teenage daughter’s pregnancy before her father did, although critics have called into question the predictability of the algorithm and the authenticity of its claims.


Incident 1931 Report
Excessive Automated Monitoring Alerts Ignored by Staff, Resulting in Private Data Theft of Seventy Million Target Customers


Alerts about a Target data breach were ignored by Minneapolis Target’s staff reportedly due to them being included with many other potential false alerts, and due to some of the company’s network infiltration alerting systems being off to reduce such false alerts, causing private data theft for millions of customers.


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