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Meta advertising and content distribution infrastructure
Incidents implicated systems
Incident 10761 Report
Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
2025-05-21
According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias branding.
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Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
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