Entities
Maisa Silva
Incidents Harmed By
Incident 12242 Report
Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme
2025-10-01
Police in Brazil reportedly arrested four suspects accused of using purportedly AI-generated deepfake videos of model Gisele Bündchen and other celebrities in Instagram ads to promote fake giveaways and skincare products. The scheme was allegedly active since at least August 2024 and generated over 20 million reais ($3.9 million) in suspicious funds. Victims allegedly lost small amounts that often went unreported, creating what investigators called "statistical immunity."
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Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
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