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Entities

Clone investment websites

Incidents implicated systems

Incident 15092 Report
Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

2020-01-01

Beginning in 2020, Wayne Luxon, a 43-year-old self-employed father of four from Taunton, Somerset, reportedly lost £140,000 after responding to a Facebook advertisement using a purportedly AI-generated Martin Lewis deepfake to promote cryptocurrency investment. Luxon said he was directed to a clone platform where he made additional payments after seeing fictitious gains, and later paid purported tax fees before the account balance fell to zero.

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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
 

Entity

Unknown cryptocurrency scammers

Incidents involved as Deployer
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Scammers

Incidents involved as Deployer
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Voice cloning technology developers

Incidents involved as Developer
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Deepfake technology developers

Incidents involved as Developer
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Wayne Luxon

Incidents Harmed By
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Investors

Incidents Harmed By
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Epistemic integrity

Incidents Harmed By
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Cryptocurrency scam victims

Incidents Harmed By
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Cryptocurrency investors

Incidents Harmed By
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Voice cloning technology

Incidents implicated systems
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

More
Entity

Social media platforms

Incidents implicated systems
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Meta

Incidents implicated systems
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Facebook

Incidents implicated systems
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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Entity

Deepfake technology

Incidents implicated systems
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

More
Entity

Cryptocurrency scam platforms

Incidents implicated systems
  • Incident 1509
    2 Reports

    Self-Employed Somerset Father Wayne Luxon Reportedly Lost £140,000 After Facebook Deepfake of Martin Lewis Promoted Crypto Scam

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