Description: An Apple voicemail transcription system allegedly misinterpreted a message from Lookers Land Rover in Motherwell, Scotland, to 66-year-old customer Louise Littlejohn by inserting an explicit phrase and an insult. The original voicemail was a standard business message, but AI processing errors introduced offensive and misleading content into the text version.
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The OECD AI Incidents and Hazards Monitor (AIM) automatically collects and classifies AI-related incidents and hazards in real time from reputable news sources worldwide.
Entities
View all entitiesAlleged: Apple developed an AI system deployed by Lookers Land Rover and Apple, which harmed Lookers Land Rover , Louise Littlejohn , Lookers Land Rover customers and Apple customers.
Alleged implicated AI systems: Apple voicemail transcription and iOS speech-to-text
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
1.2. Exposure to toxic content
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Discrimination and Toxicity
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Unintentional
Incident Reports
Reports Timeline
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A woman from Dunfermline has spoken of her shock after an Apple voice-to-text service mistakenly inserted a reference to sex - and an apparent insult - into a message left by a garage.
Louise Littlejohn, 66, received a voicemail message on …
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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