Incident 88: "Jewish Baby Strollers" Provided Anti-Semitic Google Images, Allegedly Resulting from Hate Speech Campaign

Description: Google's Image search for "Jewish baby strollers" showed offensive, anti-Semitic results, allegedly a result of a coordinated hate-speech campaign involving malicious actors on 4chan.


New ReportNew ReportNew ResponseNew ResponseDiscoverDiscover
Alleged: Google developed and deployed an AI system, which harmed Jewish people and Google Images users.

Incident Stats

Incident ID
Report Count
Incident Date
Sean McGregor, Khoa Lam

CSET Taxonomy Classifications

Taxonomy Details

Full Description

In October 2020, Google images showed anti-semitic images of a portable oven when a user searches "Jewish baby stroller" due to anti-semitic online groups tagging these anti-semitic images with the tag "Jewish baby stroller." Google claims this is a result of 'voids of information' or the algorithm being unable to decipher the image and relying on the images' tags.

Short Description

In October 2020, results for "Jewish baby stroller" on Google Images showed anti-semitic images as a result of organized online targeting by anti-Semitic online groups.



Harm Distribution Basis


Harm Type

Psychological harm

AI System Description

The Google image algorithm uses image recognition and appended text or tags to classify images.

System Developer


Sector of Deployment

Information and communication

Relevant AI functions

Perception, Cognition, Action

AI Techniques

supervised learning, open source

AI Applications

image recognition, image classification, recommendation engine



Named Entities

Google Images, Google, raid

Technology Purveyor

Google, raid

Beginning Date


Ending Date


Near Miss

Harm caused


Deliberate or expected

Lives Lost


Data Inputs

images, tags, appended texts, user input


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.