Description: Meta's automated ad platform "Advantage Plus" caused advertisers to exceed their daily ad budgets. The cost per impressions (CPMs) surged far above the usual. This incident, which persisted into April, affected small businesses with overspending and lack of transparency.
Entities
View all entitiesAlleged: Meta and Facebook developed and deployed an AI system, which harmed small businesses and Advertisers.
Incident Stats
Incident ID
696
Report Count
1
Incident Date
2024-02-14
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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theverge.com · 2024
- View the original report at its source
- View the report at the Internet Archive
It was Valentine's Day when Meta's ad platform started going off the rails. RC Williams, the co-founder of the Philadelphia-based marketing agency 1-800-D2C, had set one of Meta's automated ad tools to run campaigns for two separate clients…
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.