Incident 370: Google Fined for Changing Shopping Algorithms in EU to Favor Own Service

Description: Google was fined by EU Commission for changing its shopping algorithms in Europe to favor its own comparison service over competitors, resulting in anti-competitive effects.


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Alleged: Google developed and deployed an AI system, which harmed Google's competitor shopping services.

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Khoa Lam

Incident Reports

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A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.