Incident 192: Three Make-Up Artists Lost Jobs Following Black-Box Automated Decision by HireVue

Description: Three make-up artists lost their positions following an algorithmically-assessed video interview by HireVue who reportedly failed to provide adequate explanation of the findings.


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Alleged: HireVue developed an AI system deployed by Estée Lauder, which harmed pseudonymous Estée Lauder's former staff.

Incident Stats

Incident ID
Report Count
Incident Date
Sean McGregor, Khoa Lam

GMF Taxonomy Classifications

Taxonomy Details

Known AI Goal

Automatic Skill Assessment

Known AI Technology

Automatic Speech Recognition

Potential AI Technology

Regression, Classification

Known AI Technical Failure

Lack of Explainability, Incomplete Data Attribute Capture

Potential AI Technical Failure

Dataset Imbalance, Context Misidentification, Inadequate Data Sampling, Problematic Input

Payout for Estée Lauder women ‘sacked by algorithm’ · 2022

Three make-up artists who lost their jobs after being asked to take a video interview that was assessed by a computer have won a settlement from the cosmetics company Estée Lauder.

The women had been told to reapply for their positions, but…

Estée Lauder settles out of court with staff who were ‘sacked by algorithm’ · 2022

Three former MAC make-up artists have won their legal challenge against the company’s owner after they were dismissed by the brand due to a failed video interview that was assessed by an algorithm.

Cosmetics giant Estée Lauder Companies (EL…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.