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Incident 1596: Purported Deepfake Impersonation of Starmangalsutra Director Reportedly Led to ₹10.70 Crore (Approximately US$1.11 Million) in Unauthorized Fund Transfers

Description: Starmangalsutra Private Limited, a jewelery-manufacturing subsidiary of India-based Sky Gold and Diamonds, reportedly lost ₹10.70 crore (about US$1.1 million) after unknown actors compromised a company-issued phone and laptop and used purported deepfake methods to impersonate a director. An employee, reportedly believing the instructions were genuine, transferred funds to unknown bank accounts before verification showed the director had issued no such instructions.

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Alleged: Synthetic video generation technology developers , Synthetic media generation technology developers , Synthetic audio generation technology developers and Deepfake technology developers developed an AI system deployed by Synthetic media creators , Scammers in India , Scammers and Deepfake creators, which harmed Victims of deepfake-enabled fraud , Unnamed employee of Starmangalsutra , Unnamed director of Starmangalsutra , Targets of scams , Targets of scammers in India , Starmangalsutra , Sky Gold and Diamonds , Epistemic integrity and Privacy.
Alleged implicated AI systems: Synthetic video generation technology , Synthetic media generation technology , Synthetic audio generation technology and Deepfake technology

Incident Stats

Incident ID
1596
Report Count
1
Incident Date
2026-07-15
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceDeepfake scam rattles Sky Gold as subsidiary suffers Rs 11 crore loss after unauthorised fund transfer
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Deepfake scam rattles Sky Gold as subsidiary suffers Rs 11 crore loss after unauthorised fund transfer

Deepfake scam rattles Sky Gold as subsidiary suffers Rs 11 crore loss after unauthorised fund transfer

economictimes.indiatimes.com

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Deepfake scam rattles Sky Gold as subsidiary suffers Rs 11 crore loss after unauthorised fund transfer
economictimes.indiatimes.com · 2026

Synopsis

Sky Gold shares fell after its subsidiary lost Rs 10.70 crore due to fraud. Unknown persons used deepfake techniques to impersonate a director and transfer funds. The subsidiary reported the incident to cybercrime authorities and i…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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