Description: A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.
Editor Notes: Timeline notes: This incident appears to have been first reported on 08/12/2025. The incident ID was created 03/14/2026.
Entities
View all entitiesAlleged: Unknown deepfake technology developers and Unknown voice cloning technology developers developed an AI system deployed by Prozenith , Unknown scammers and Unknown advertisers, which harmed Lisa Swearingen , Oprah Winfrey , People seeking medical advice , People seeking weight loss supplements and Epistemic integrity.
Alleged implicated AI systems: Unknown deepfake technology , Unknown voice cloning technology and Social media platforms
Incident Stats
Incident ID
1408
Report Count
2
Incident Date
2025-08-12
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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EAGLE MOUNTAIN --- Lisa Swearingen ordered several bottles of pills that were touted as a science-backed method of weight loss.
"There are four ingredients in this," Swearingen said the advertising told her. "Himalayan pink salt, quercetin,…
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SALT LAKE CITY --- AI deepfakes have become a blight on social media and the internet. Just about every celebrity imaginable has been targeted. And now, that includes members of Team USA.
"In the case of Olympians, there's so much video foo…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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