Description: Actor Shilpa Shetty reportedly filed a petition before the Bombay High Court in Mumbai in November 2025 over alleged unauthorized use of her identity in AI-generated deepfakes and manipulated media. In response, the court issued interim orders directing the removal of such content and restraining further dissemination. Shetty argues the material infringes her privacy and personality rights and sought measures to halt and remove misleading, non-consensual depictions.
Entities
View all entitiesAlleged: Unknown deepfake technology developers , Unknown voice cloning technology developers , Unknown generative AI developers and Unknown image generator developers developed an AI system deployed by Unknown malicious actors , Unknown scammers , Unknown scammers impersonating Shilpa Shetty and Unknown content creators, which harmed Shilpa Shetty , Epistemic integrity , General public , General public of India and Fans of Shilpa Shetty.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Unknown generative AI systems and Unknown AI image generators
Incident Stats
Incident ID
1321
Report Count
1
Incident Date
2025-11-27
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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Actor and wellness entrepreneur Shilpa Shetty Kundra has approached the Bombay High Court alleging rampant misuse of her identity through artificial intelligence tools, e-commerce platforms and social media. In a suit filed under the Commer…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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