Associated Incidents
Fraudsters are already using deepfake technology to clone the image and voice of presidential election candidate Heather Humphreys in fake investment videos circulating online.
Bank of Ireland is warning consumers to watch out for more of these adverts, mainly originating via Meta platforms, over the coming weeks.
The video falsely portrays Heather Humphreys endorsing a high-return investment scheme, with the content entirely fabricated using AI-driven voice and image cloning.
Nicola Sadlier, Head of Fraud at Bank of Ireland, said: “This is deeply concerning. We are witnessing an ongoing spate of scams that exploit public trust in well-known figures.
"These videos are highly convincing, designed to lure unsuspecting individuals into fraudulent schemes. I would urge the public to remain vigilant, there may be more of these in the coming weeks. If you see such content, do not engage.
“As the EU explores new initiatives to encourage consumers to invest, it must also confront the growing wave of online scams that threaten to undermine public confidence.
"One critical step is holding social media platforms accountable. Before financial services adverts go live, platforms should be required to verify that the advertiser is authorised by a recognised regulatory body.
"This simple check could block thousands of scam promotions from ever reaching the public.”
Consumers are advised to ignore any unsolicited investment offers online, and always verify financial products through their bank or trusted financial advisor. Make sure that the investment firm is regulated by checking the Central Bank of Ireland register (ROI). If a firm is not listed, do not invest. Bank of Ireland offers a 24/7 fraud telephone support for customers on 1800 946 764, available every day of the year.