Associated Incidents

Despite having no official presence on the platform, dozens of fake accounts claiming to represent the young royal have surfaced, promising monetary aid while preying on victims’ trust.
These fraudulent profiles, often crafted with artificial intelligence, have garnered massive followings, with some videos reaching millions of views. Victims, many from Latin America, are lured with promises of financial relief only to face escalating demands for fees under the guise of taxes or legal costs.
Fraudsters employ elaborate tactics to convince victims of their authenticity. Here’s a breakdown:
Initial Contact: Victims are approached via TikTok comments or private messages, often encouraged to share personal details like phone numbers.
The Bait: Scammers claim the victim has won a large sum—sometimes exceeding $100,000—but must first pay fees to access the funds.
The Trap: Victims are asked for initial payments via platforms like Western Union. These payments often spiral as scammers invent new excuses for additional charges.
Why TikTok? The role of algorithms in spreading scams
TikTok’s powerful algorithm amplifies content with high engagement, giving scammers an edge. Posts from fake Princess Leonor accounts often attract thousands of comments and likes, enhancing their visibility.
Some accounts take it further, creating interactive contests where users must “win” by stopping moving images—another ploy to build credibility and engagement.
This fraud isn’t new. It echoes cons like the infamous “Nigerian prince” scams and 19th-century “hidden treasure” schemes, but now thrives on social media’s global reach.
Protect yourself from TikTok scams
Spain’s National Police Cybercrime Unit advises caution:
Verify authenticity: Only trust official accounts with verified badges.
Stay skeptical: Be wary of unsolicited offers of money.
Avoid sharing personal information: Especially through suspicious links or messages.
Consult others: When in doubt, seek advice from someone trustworthy.
As online fraud becomes increasingly sophisticated, vigilance is crucial. Remember, if it sounds too good to be true, it probably is.
Scammers thrive on trust and urgency. By staying informed and cautious, you can protect yourself from falling victim to these schemes.