Associated Incidents
Drake was the subject of one of the most high-profile deepfake music tracks last year, but he may now be getting in trouble for being on the other side of this kind of process.
In his latest salvo in what looks set to become an endless morass of diss tracks between various North American rappers, Drake used what appeared to be an AI clone of the late Tupac Shakur.
Now Shakur’s estate is threatening to sue him unless he removes his ‘Taylor Made Freestyle’ track from DSPs within 24 hours. “Not only is the record a flagrant violation of Tupac’s publicity and the estate’s legal rights, it is also a blatant abuse of the legacy of one of the greatest hip-hop artists of all time. The Estate would never have given its approval for this use,” said the estate according to Billboard.
If it sues, the estate appears to be planning to do it under existing publicity right laws in California. Drake has yet to respond, but his diss track certainly risks losing him any sympathy garnered through his own deepfake experience last year.