Associated Incidents
Ree Drummond is warning her fans in a social media post about a fake video of Ree doing a cookware giveaway.
The Federal Trade Commission says these videos are known as deep fakes, artificial intelligence using someone's face and voice. It can oftentimes be used to sell something or endorse something.
The video shows Ree Drummond doing a giveaway for Le Creuset cookware, but she says the video is fake and that AI generated her voice to create the ad.
She posted on her Instagram profile that it was artificial intelligence that used her voice to create the ad.
The Federal Trade Commission says this is known as deep fake, and it's unethical to use videos like this to sell something.
Scammers can also use the videos to collect your personal information and experts warn you should never click any links connected to videos that look suspicious.
The FTC says these videos are becoming more and more popular, and it's harder to tell what's real and what's fake.
Actor Tom Hanks has spoken on social media about an AI video created of him doing a dental commercial, and CBS Mornings host Gayle King shared about a video created of her endorsing a medical supplement.
Experts say sometimes you can watch the person's mouth to see if it matches up to what they are saying.