Associated Incidents
A HIGH-END cookware line has said they are not affiliated with an AI-generated ad involving a Taylor Swift deep fake.
Le Creuset, a popular cookware brand, said they are not responsible for the ad circulating the internet that is using Taylor Swift's likeness by deepfaking her voice.
In the ad, Swift's voice is played over shots of Le Creuset cookware and talking headshots of the pop star.
"Hey y'all, it's Taylor Swift here," said the deepfake voice, reports NBC News.
"Due to a packaging error, we can't sell 3,000 Le Creuset cookware sets, so I'm giving them away to my loyal fans for free."
The scam ad was originally posted on Facebook by a page titled "The most profitable shares."
The ad has garnered over 2,300 views.
Le Creuset released a statement that said they were not involved with the fake ad.
"Le Creuset is not involved with Taylor Swift for any consumer giveaway," the statement read.
"All approved Le Creuset giveaways or promotions come from the official Le Creuset social accounts."
The statement continued: "Consumers should always check Le Creuset's official social accounts and website before clicking on any suspicious ads."
Although AI deepfake technology has been around for quite some time, the ease with which people's likenesses may be replicated without their consent has raised fresh concerns.
And this is not the first time a celebrity's image and likeness have been illegally used in an AI-generated ad.
When an AI-generated image of Scarlett Johansson appeared in an online advertisement in November, her legal team demanded a cease and desist from Lisa AI software.
The software aimed to create stylized avatars based on real images of individuals.
In another instance, YouTube Star MrBeast's image and likeness were used as a deep fake to advertise an iPhone 15 giveaway.
The U.S. Sun has reached out to Le Creuset for comment.