Lookers Land Rover customers

Incidents Harmed By

Incident 9811 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

2025-03-05

An Apple voicemail transcription system allegedly misinterpreted a message from Lookers Land Rover in Motherwell, Scotland, to 66-year-old customer Louise Littlejohn by inserting an explicit phrase and an insult. The original voicemail was a standard business message, but AI processing errors introduced offensive and misleading content into the text version.

Related Entities

Lookers Land Rover

Incidents Harmed By

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

Incidents involved as Deployer

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

Apple

Incidents involved as both Developer and Deployer

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

Louise Littlejohn

Incidents Harmed By

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

Apple customers

Incidents Harmed By

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

Apple voicemail transcription

Incidents implicated systems

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail

iOS speech-to-text

Incidents implicated systems

Incident 981
1 Report
Apple AI Transcription Allegedly Inserts Explicit Language into Scottish Woman’s Voicemail