Entities
Flutter UK & Ireland
Incidents involved as Developer
Incident 13961 Report
Betfair's Machine-Learning Risk System Reportedly Failed to Flag Luke Ashton Before Gambling-Related Suicide in England
2021-04-22
In England, Luke Ashton died by suicide on April 22, 2021 after a longstanding gambling disorder. A 2023 inquest and subsequent Prevention of Future Deaths report found that Betfair had assessed him as a low-risk gambler, did not meaningfully intervene between 2019 and his death, and used an algorithm that failed to flag his escalating gambling activity even as his betting intensified and his financial exposure grew.
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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.