Description: BBC presenter Naga Munchetty was reportedly targeted in an AI-generated scam using deepfake images and fake news articles to promote a fraudulent investment scheme. Scam ads on social media allegedly featured manipulated images of Munchetty and linked to a fake BBC article directing users to a cyber trading website. The BBC legal team is reported to have taken action to remove the fraudulent site.
Entities
View all entitiesAlleged: Unknown deepfake technology developers developed an AI system deployed by scammers , Fraudsters and Scammers impersonating Naga Munchetty, which harmed Naga Munchetty , BBC , social media users and Fans of Naga Munchetty.
Incident Stats
Incident ID
924
Report Count
2
Incident Date
2025-01-30
Editors
Daniel Atherton
Incident Reports
Reports Timeline
The headline was enough to make me want to read more -- but the fact they had spelled my name wrong made me immediately question the credibility of the journalism involved -- if there was any.
I'm used to seeing misleading articles about my…
Naga Munchetty has become the latest celebrity to be targeted in a sexually explicit scam.
The veteran BBC presenter, 49, discovered paid advertisements on X/Twitter and Facebook promoted to "trick people out of their hard-earned money" and…
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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