Description: Actor Shilpa Shetty reportedly filed a petition before the Bombay High Court in Mumbai in November 2025 over alleged unauthorized use of her identity in AI-generated deepfakes and manipulated media. In response, the court issued interim orders directing the removal of such content and restraining further dissemination. Shetty argues the material infringes her privacy and personality rights and sought measures to halt and remove misleading, nonconsensual depictions.
Entities
View all entitiesAlleged: Image generator developers , Synthetic audio generation technology developers , Generative AI developers and Deepfake technology developers developed an AI system deployed by Scammers impersonating Shilpa Shetty , Scammers , Malicious actors and Unknown content creators, which harmed Shilpa Shetty , General public of India , General public , Fans of Shilpa Shetty and Epistemic integrity.
Alleged implicated AI systems: Unknown generative AI systems , Synthetic audio generation technology , Image generation technology and Deepfake technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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Actor and wellness entrepreneur Shilpa Shetty Kundra has approached the Bombay High Court alleging rampant misuse of her identity through artificial intelligence tools, e-commerce platforms and social media. In a suit filed under the Commer…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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