Descripción: An advertising campaign created by DM9, a São Paulo–based subsidiary of Omnicom Group, for Whirlpool's Brazilian brand Consul reportedly used AI to alter footage from a 2018 TED Talk by North Carolina State Senator DeAndrea Salvador. The video reportedly modified her voice, statements, and slides to reference Brazilian energy data without her consent, appeared in an award-winning commercial, and later prompted a lawsuit alleging unauthorized use of her likeness and reputational harm.
Editor Notes: Timeline of reported events: (1) The incident ID date of 06/01/2025 is an approximation. (2) The Cannes Lions International Festival of Creativity occurred between 06/16/2025 to 06/20/2025, by which time the video had presumably been submitted and reviewed. (3) The Washington Post reported on the incident on 11/30/2025. (4) The incident ID was created on 12/12/2025.
Entidades
Ver todas las entidadesAlleged: Unknown deepfake technology developers y Unknown voice cloning technology developers developed an AI system deployed by DM9 , Omnicom Group , Whirlpool y Consul, which harmed DeAndrea Salvador , General public , General public of Brazil , Epistemic integrity , Cannes Lions International Festival of Creativity y General public of North Carolina.
Sistemas de IA presuntamente implicados: Unknown deepfake technology y Unknown voice cloning technology
Estadísticas de incidentes
ID
1304
Cantidad de informes
1
Fecha del Incidente
2025-06-01
Editores
Daniel Atherton
Informes del Incidente
Cronología de Informes
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Cuando DeAndrea Salvador comenzó a recibir correos electrónicos de personas en Brasil en junio, la senadora estatal de Carolina del Norte asumió que se trataba de una estafa de phishing. Los correos, primero dirigidos a su oficina en el Sen…
Variantes
Una "Variante" es un incidente de IA similar a un caso conocido—tiene los mismos causantes, daños y sistema de IA. En lugar de enumerarlo por separado, lo agrupamos bajo el primer incidente informado. A diferencia de otros incidentes, las variantes no necesitan haber sido informadas fuera de la AIID. Obtenga más información del trabajo de investigación.
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