Incident 410: KFC a envoyé une promotion insensible pour la Nuit de Cristal via un système de détection des fêtes
Description: KFC a cité une erreur dans un système automatisé de détection des jours fériés qui a identifié l'anniversaire de la Nuit de Cristal et a déclenché une notification push insensible faisant la promotion de son poulet.
Entités
Voir toutes les entitésPrésumé : Un système d'IA développé et mis en œuvre par KFC, a endommagé Jewish people.
Classifications de taxonomie CSETv1
Détails de la taxonomieIncident Number
The number of the incident in the AI Incident Database.
410
Special Interest Intangible Harm
An assessment of whether a special interest intangible harm occurred. This assessment does not consider the context of the intangible harm, if an AI was involved, or if there is characterizable class or subgroup of harmed entities. It is also not assessing if an intangible harm occurred. It is only asking if a special interest intangible harm occurred.
yes
Date of Incident Year
The year in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the year, estimate. Otherwise, leave blank.
Enter in the format of YYYY
2022
Date of Incident Month
The month in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the month, estimate. Otherwise, leave blank.
Enter in the format of MM
11
Date of Incident Day
The day on which the incident occurred. If a precise date is unavailable, leave blank.
Enter in the format of DD
09
Estimated Date
“Yes” if the data was estimated. “No” otherwise.
No
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
1.2. Exposure to toxic content
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Discrimination and Toxicity
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Unintentional
Rapports d'incidents
Chronologie du rapport

Le géant de la restauration rapide KFC a présenté ses excuses à ses clients allemands après avoir profité de l'anniversaire de l'événement à l'origine de l'Holocauste pour promouvoir son poulet.
Les utilisateurs de l'application allemande d…
Variantes
Une "Variante" est un incident de l'IA similaire à un cas connu—il a les mêmes causes, les mêmes dommages et le même système intelligent. Plutôt que de l'énumérer séparément, nous l'incluons sous le premier incident signalé. Contrairement aux autres incidents, les variantes n'ont pas besoin d'avoir été signalées en dehors de la base de données des incidents. En savoir plus sur le document de recherche.
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