Incidente 923: El propietario de una galería de arte de Nottingham fue presuntamente estafado mediante un deepfake que suplantaba la identidad de Pierce Brosnan, lo que habría provocado el cierre de su negocio.
Descripción: La galerista Simone Simms, de Nottingham, fue presuntamente engañada durante meses por un vídeo manipulado digitalmente que suplantaba la identidad del actor Pierce Brosnan. Creyendo estar en contacto directo con Brosnan, organizó una exposición de arte y vendió entradas por valor de 20.000 libras. Cuando el verdadero Brosnan negó su participación, Simms canceló el evento y devolvió el dinero a los asistentes. A pesar de haber actuado de buena fe, sufrió daños económicos y a su reputación, lo que provocó el cierre de la galería en agosto de 2024.
Editor Notes: Reconstructing the reported timeline of events: (1) Sometime in early 2023, Simone Simms reportedly contacted what she believed to be Pierce Brosnan’s legitimate Facebook page to propose an exhibition of his artwork at her Nottingham gallery. (2) She was allegedly contacted by an entity she believed to be Brosnan, exchanging approximately 200 messages via Telegram, including voice notes and video calls featuring what appeared to be Brosnan’s likeness. (3) The scammers reportedly convinced Simms to send £3,000 for "shipping fees" related to the exhibition. (4) Over time, Simms promoted the event, selling approximately £20,000 worth of tickets, some of which included a £500 VIP meet-and-greet experience with Brosnan. (5) In November 2023, after the event was advertised, the real Pierce Brosnan publicly denied any involvement and issued a statement condemning the gallery, stating he "would never charge for a meet-and-greet." (6) Shortly thereafter, Brosnan’s legal representatives reportedly sent Simms a cease-and-desist letter, prompting her to refund all ticket sales. (7) In August 2024, Simms was reportedly forced to close her gallery, citing reputational damage and financial losses stemming from the incident. (8) On February 8, 2025, the Daily Mail published an exclusive report detailing Simms's experience.
Entidades
Ver todas las entidadesAlleged: Deepfake technology developers developed an AI system deployed by Scammers y Scammers impersonating Pierce Brosnan, which harmed Simone Simms , Nottingham art community , Long Eaton Gallery customers y Long Eaton Gallery.
Sistemas de IA presuntamente implicados: Deepfake technology , Telegram , Facebook , Synthetic audio generation technology , Synthetic media generation technology y Synthetic video generation technology
Estadísticas de incidentes
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Informes del Incidente
Cronología de Informes
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Fue la firma de ensueño para la dueña de una galería desconocida de Nottingham – una exposición que presentaba la obra del actor de Hollywood convertido en artista Pierce Brosnan, que también asistiría para conocer a los fans.
Pero la dueña…
Variantes
Una "Variante" es un incidente de IA similar a un caso conocido—tiene los mismos causantes, daños y sistema de IA. En lugar de enumerarlo por separado, lo agrupamos bajo el primer incidente informado. A diferencia de otros incidentes, las variantes no necesitan haber sido informadas fuera de la AIID. Obtenga más información del trabajo de investigación.
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