Incidente 410: KFC envió una promoción insensible de la Noche de los Cristales Rotos a través del sistema de detección de festividades
Descripción: KFC citó un error en un sistema automatizado de detección de días festivos que identificó el aniversario de la Noche de los Cristales Rotos y provocó una notificación push insensible que promocionaba su pollo.
Entidades
Ver todas las entidadesPresunto: un sistema de IA desarrollado e implementado por KFC, perjudicó a Jewish people.
Clasificaciones de la Taxonomía CSETv1
Detalles de la TaxonomíaIncident Number
The number of the incident in the AI Incident Database.
410
Special Interest Intangible Harm
An assessment of whether a special interest intangible harm occurred. This assessment does not consider the context of the intangible harm, if an AI was involved, or if there is characterizable class or subgroup of harmed entities. It is also not assessing if an intangible harm occurred. It is only asking if a special interest intangible harm occurred.
yes
Date of Incident Year
The year in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the year, estimate. Otherwise, leave blank.
Enter in the format of YYYY
2022
Date of Incident Month
The month in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the month, estimate. Otherwise, leave blank.
Enter in the format of MM
11
Date of Incident Day
The day on which the incident occurred. If a precise date is unavailable, leave blank.
Enter in the format of DD
09
Estimated Date
“Yes” if the data was estimated. “No” otherwise.
No
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
1.2. Exposure to toxic content
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Discrimination and Toxicity
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Unintentional
Informes del Incidente
Cronología de Informes

El gigante de la comida rápida KFC se disculpó con sus clientes alemanes después de que utilizó el aniversario del evento que instigó el Holocausto para promocionar su pollo.
Los usuarios de la aplicación alemana de la cadena de pollo recib…
Variantes
Una "Variante" es un incidente de IA similar a un caso conocido—tiene los mismos causantes, daños y sistema de IA. En lugar de enumerarlo por separado, lo agrupamos bajo el primer incidente informado. A diferencia de otros incidentes, las variantes no necesitan haber sido informadas fuera de la AIID. Obtenga más información del trabajo de investigación.
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