Editor Notes: Reconstructing the timeline of events: (1) November 2023: A fabricated interview transcript, allegedly attributed to Prof. Jonathan Shaw, is published online. The transcript reportedly claims he endorsed "Glyco Balance" as a breakthrough treatment for type 2 diabetes, and (2) AI-generated videos allegedly featuring Shaw and television host Karl Stefanovic appear on Facebook, promoting "Glyco Balance" with claims that reportedly misrepresent the effectiveness of the supplement and criticize established medications like metformin. (3) Earlier in 2024: Similar AI technology is reportedly used to create deepfake videos of Dr. Karl Kruszelnicki endorsing unproven blood pressure medications. These ads are widely circulated on Facebook and Instagram. (4) November 29, 2024: Meta removes the deepfake video of Shaw following a complaint from the Baker Institute. The removal reportedly required the filing of an intellectual property infringement claim. (5) December 9, 2024: The Australian Broadcasting Corporation publishes a report detailing these incidents.