Film industry

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

2026-02-13

A filmmaker reportedly used ByteDance's AI video tool Seedance 2.0 to create and post a purportedly realistic clip depicting Tom Cruise fighting Brad Pitt, which then circulated widely online. Industry groups and studios publicly alleged the tool enables unauthorized use of copyrighted material and performers' likeness, and at least one studio reportedly sent a cease-and-desist letter. ByteDance said it respects IP and would strengthen safeguards.

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ByteDance

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

Ruairi Robinson

Incidents involved as Deployer

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

Tom Cruise

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

Brad Pitt

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

Actors

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

Epistemic integrity

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints

Seedance 2.0

Incidents implicated systems

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Seedance 2.0 Reportedly Generated Viral Tom Cruise–Brad Pitt Fight Video, Prompting Hollywood IP and Likeness Complaints