インシデント 379の引用情報
Description: Pepsi's number generation system determining daily winners in its Number Fever promotion in the Philippines mistakenly produced a number held by thousands which resulted in riots, deaths, conspiracy theories, and decades of lawsuits.
インシデントのステータス
インシデントID
379
レポート数
2
インシデント発生日
1992-05-25
エディタ
Khoa Lam
インシデントレポート
レポートタイムライン
mentalfloss.com · 2018
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On May 25, 1992, the Channel 2 News program in Manila, Philippines aired a segment that had been running since February of that year. Each night, the station alerted viewers to the day’s winning number in Pepsi’s Number Fever promotion. Buy…
docs.rwu.edu · 2021
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In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and …